Producing Content

Hello, loves! Welcome to the blog! Today I'll be talking about producing content and my struggle with finding enough “stuff” to put out there for everyone. I took a poll on Instagram and this was the most sought out topic, hands down. To vote on future blog topics stay tuned by following me on Instagram here!

So you've started a business, or a blog, or have a hobby you'd like to turn into your full time passion and you can only do so much before you start repeating yourself or get into a rut and only post *gasp* once a day! Believe me, babes, I've been there and it is not pretty. People started to lose interest, I was dropping 5-10 followers a day, and it was like pulling teeth to get them back. It left me wondering how all these other amazing bossbabes were making 3-5 posts a day, PLUS blogging, PLUS vlogging, and everything else!

Let me give you a little background into my business just to give you an idea of how difficult it was for me to think of things to say/do/document for my followers, and still maintain my status as a business, not just a lifestyle profile. My business, Senner of Attention, plans events, offers party supply, and graphic design for events and businesses. The party supply and graphic designing packages did not exist until January 1st, 2018. I'm just going to lay it all out there for you guys to see, I planned a total of 4 (count 'em, FOUR) events in 2017. This is pretty good (but nowhere near the best), considering it was my first year of business and my sole advertising platform is social media. However, can you imagine trying to keep a social media platform (of any kind) interested in your business and what you do with only 4 events total for the entire year?? It was impossible. Most of the year I ended up posting things about my daily life, which included lots of pictures of my coffee, outfits, and motivational quotes. This left my followers nothing but confused about what I actually did.

For 2018, I decided that posting content would no longer be a struggle. I decided that I wanted a way to easily post 3-5 times a day and stay relevant and true to my business. I sat down and made a plan for the entire year, as well as a posting schedule. While I don't always follow the posting schedule to a perfect T, it does help to have that structure to tell me what I should generally be following. I no longer have to scramble to find something to post! I also added products and services that are relevant and related to my core business, and have plans to market and build those parts of my business up throughout the year. Not only that, but the more I post and inform my followers of what I do and sell, the more business I'll receive in return! The main problem I wanted to solve for 2018 was confusion. Once your followers are no longer confused at what you do or sell, they can start focusing on how good you are at these things and start buying into you and your brand!

If you're not in the position to be adding a ton to your business, you can also set up a photoshoot, or even a couple photoshoots. I asked my awesome friend Meghan Santana of Chicka Artistica Photography to accompany me to Philly and take some phenomenal headshots of me in my element. She gave me about 110 photos that I can now use every day if need be to show off my style and aesthetic, while writing an important caption about anything and everything! It's a great way for me to inform followers of what's going on, give inspiration, or give them a call to action while attracting their attention with a high quality photo. I also had Samantha Cookingham of Samantha Jane Photography take some gorgeous photos of the #bossbabe art series, as well as Lisa Giles (the hair stylist I promote media for) of Soyez Jolie by Lisa, Meghan, and I so that I could promote the art series and talk about it more often on social media!

Basically, all I really did was decide what sectors of my business were important to market, decided on what I wanted my message to be to my followers, and got organized. It may seem like a lot of work at first, but in the long run, it will help your business gain direction, solidify what you do, and direct your followers to what you want them to know about you! Stay true to yourself, and enhance the parts of your business you want your followers to pay attention to. Most of all, have fun! You got this, loves.  




Rachel SennerComment